If you’re a financial advisor who isn’t swayed by the latest marketing trends and believes that human connections and referrals are the best way to grow your business, you face a formidable enemy: distractions from marketing and branding.
One of my favorite people, Domenick Swentosky of the fly fishing website Troutbitten, has a saying: “Everything works some of the time.”
As a passionate fly fisher, I see many similarities between fly fishing and referrals.
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