“Storytelling is a universal language, and its oral tradition is an incredible — but ancient — form of communication. It’s also still wildly effective today.”
I was honored to be asked to contribute to the Exit Planning Institute’s “Mastering the Market” magazine with one of the most important topics a business owner can face: vulnerability. My article on vulnerability is featured on page 26. All the quotes in this newsletter are from that article.
Authenticity is a big-time buzzword in marketing right now and rightly so. The trick, of course, is that when everyone is talking about being authentic…they usually aren’t.
How do you show people, when you aren’t present for the conversation, that you are a real person and are authentically there to help them without jamming a product or service down their throat when they make the mistake of engaging with you? Being vulnerable is your superpower.
If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.
