One of the biggest challenges I see, whether in the church or in the business world, is the tendency to settle for addition when what we need is multiplication.
Yesterday, my wife and I, with the unbelievable tolerance of our profoundly autistic adult son, watched for 6+ hours the Charlie Kirk Memorial and were blown away by the emotion and unashamed proclamation of the Gospel of Jesus Christ.
There were millions of people around the world and over 100k in person to honor this man’s life.
In churches, discipleship often stops at attendance. People show up on Sunday, maybe join a small group, but they never mature into disciple-makers who multiply themselves.
In business, referrals often stop at casual mentions. Someone says, “Hey, you should talk to Mike,” but there’s no intentional process to cultivate trusted partners who generate predictable introductions.
At first glance, these might seem like totally separate issues: one spiritual, one professional. But they share the same root: relationships that aren’t intentionally developed to maturity. And here’s the good news: both discipleship and referrals run on the same relational principles.
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