If you read last week’s post, “You Don’t Have a Growth Problem. You Have a Role Problem”, this is the part that makes some people uncomfortable.

Because once you see the role mismatch, you also see what can’t be fixed with more tools, more automation, or better delegation. You’re forced to confront something the modern business world keeps trying to wish away:

This work is relational. And relationships don’t compound at a distance.

The emerging role of the professional services firm owner is neither “the expert” nor “the hero.”

It’s the conductor, and conductors don’t lead orchestras by email. They are in the room.

They watch body language. They feel timing. They sense hesitation. They create alignment through presence, not instruction.

If those relationships only exist through Zoom, Slack, text, and LinkedIn comments, they are weaker than you think.

This is also why the Strategic Referral Team does not pretend that community alone is enough. Twice a year, we bring SRT members together in Roanoke, Virginia, for in-person work days.

Not retreats.
Not conferences.
Not content marathons.

Work.

If this resonates, it’s not because you need another idea. It’s because you already know what’s missing.

If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.