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Author: John Lusher

This author has written 86 articles
Read more about the article The Uncomfortable Truth About Reciprocity (or the lack thereof) in Referrals and Collaboration

The Uncomfortable Truth About Reciprocity (or the lack thereof) in Referrals and Collaboration

  • Post published:August 5, 2025

Reciprocity. It’s the unspoken currency of referrals and collaboration and the single biggest reason why most financial advisors and professionals fail to build a predictable referral pipeline. Let’s stop sugarcoating…

Continue ReadingThe Uncomfortable Truth About Reciprocity (or the lack thereof) in Referrals and Collaboration
Read more about the article Stop Hiding Behind Email: The Real Secret to High-Value Referral Meetings

Stop Hiding Behind Email: The Real Secret to High-Value Referral Meetings

  • Post published:July 29, 2025

A client recently asked me how to set up a meeting with a key center of influence—a referral source who could truly move the needle for their business. Like many…

Continue ReadingStop Hiding Behind Email: The Real Secret to High-Value Referral Meetings
Read more about the article The Art of Collaboration in Exit Planning: Why Referrals and Risk Mitigation Matter More Than Ever

The Art of Collaboration in Exit Planning: Why Referrals and Risk Mitigation Matter More Than Ever

  • Post published:July 22, 2025

I recently had one of those rare moments of absolute clarity. As someone who has spent a lifetime in the world of referrals and trusted relationships, I’ve always known the…

Continue ReadingThe Art of Collaboration in Exit Planning: Why Referrals and Risk Mitigation Matter More Than Ever
Read more about the article Are you building a business that lasts, or just chasing clicks?!?

Are you building a business that lasts, or just chasing clicks?!?

  • Post published:July 15, 2025

I was up early this Sunday—4:30 AM, coffee in hand—watching a new video by Pete Roberts of Origin USA. How We Fell for the Facade of Quality Pete’s on a…

Continue ReadingAre you building a business that lasts, or just chasing clicks?!?
Read more about the article Mastering the 80/20 Rule in Referrals and Client Acquisition

Mastering the 80/20 Rule in Referrals and Client Acquisition

  • Post published:July 8, 2025

I've been diving into 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall. Actually, I’ve been listening to Audible and bought the hardcover…

Continue ReadingMastering the 80/20 Rule in Referrals and Client Acquisition
Read more about the article How Can I Make Sure That Paying For Consulting Is Worth It?

How Can I Make Sure That Paying For Consulting Is Worth It?

  • Post published:July 1, 2025

You’re wondering if hiring a consultant is going to be a complete waste of money. You’ve either been burned before or you’ve heard horror stories. Thousands spent, nothing to show.…

Continue ReadingHow Can I Make Sure That Paying For Consulting Is Worth It?
Read more about the article How to Identify and Cultivate Ideal Clients in a Referral-Driven Financial Practice

How to Identify and Cultivate Ideal Clients in a Referral-Driven Financial Practice

  • Post published:June 24, 2025

Why are ideal clients so critical to the referral process for successful advisers? Here’s the deal: The one downside of the referral process is that it relies heavily on interpersonal…

Continue ReadingHow to Identify and Cultivate Ideal Clients in a Referral-Driven Financial Practice
Read more about the article Become the Obvious Choice: The Quantum Leap Strategy for Ideal Client Growth

Become the Obvious Choice: The Quantum Leap Strategy for Ideal Client Growth

  • Post published:June 17, 2025

I help financial advisors, CPAs, attorneys, insurance agency owners, and consultants build referral-driven practices with more ideal prospects than they can handle. In this edition, I’ll share insights from my…

Continue ReadingBecome the Obvious Choice: The Quantum Leap Strategy for Ideal Client Growth
Read more about the article Effective Ideal Client Acquisition That You Love—No Matter Where You Are in Your Career

Effective Ideal Client Acquisition That You Love—No Matter Where You Are in Your Career

  • Post published:June 10, 2025

Whether you’re just starting out or you’re a seasoned, successful advisor, the realities of client acquisition remain both deceptively simple and deeply complex. I’ve spent my career helping advisors like…

Continue ReadingEffective Ideal Client Acquisition That You Love—No Matter Where You Are in Your Career
Read more about the article How to Select the Right Investment Banker: A Guide for Financial Advisors Navigating Exit Planning

How to Select the Right Investment Banker: A Guide for Financial Advisors Navigating Exit Planning

  • Post published:June 5, 2025

Fellow Advisors, I’m committed to helping financial advisors like you deliver exceptional value to your clients—especially when it comes to one of the most critical moments in a business owner’s…

Continue ReadingHow to Select the Right Investment Banker: A Guide for Financial Advisors Navigating Exit Planning
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