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  • About Us
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  • Our Method
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Referral Marketing

Read more about the article Renting vs. Owning: The True Cost of Your Marketing Relationships

Renting vs. Owning: The True Cost of Your Marketing Relationships

  • Post published:March 24, 2026

I told you so. I've been writing about human networking for a long time. And this week, Richard van der Blom dropped a newsletter that basically confirmed everything I've been…

Continue ReadingRenting vs. Owning: The True Cost of Your Marketing Relationships
Read more about the article The Beauty of Business by Referral: Building Relationships that Matter

The Beauty of Business by Referral: Building Relationships that Matter

  • Post published:March 17, 2026

This week I want to talk about something that lives at the very center of who I am and how I do business:  I want to talk about beauty. Beauty…

Continue ReadingThe Beauty of Business by Referral: Building Relationships that Matter
Read more about the article The Collaboration Tax

The Collaboration Tax

  • Post published:March 10, 2026

I had a conversation last week with two financial advisors at a firm in the Midwest. Both are CEPAs. One has held the designation for nearly five years. The other…

Continue ReadingThe Collaboration Tax
Read more about the article The $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.

The $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.

  • Post published:February 17, 2026

“The market is moving from seeing AI as a productivity booster to seeing it as a fee-killer,” said Sarah Miller, a senior fintech analyst. “If a $60-a-month AI tool can…

Continue ReadingThe $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.
Read more about the article You Can’t Conduct an Orchestra Over Email

You Can’t Conduct an Orchestra Over Email

  • Post published:January 13, 2026

If you read last week’s post, “You Don’t Have a Growth Problem. You Have a Role Problem”, this is the part that makes some people uncomfortable. Because once you see…

Continue ReadingYou Can’t Conduct an Orchestra Over Email
Read more about the article Navigating Sales in an AI-Driven Marketplace: The Power of Referrals

Navigating Sales in an AI-Driven Marketplace: The Power of Referrals

  • Post published:November 11, 2025

Let’s be honest. None of us really knows how sales will evolve as artificial intelligence becomes part of everything we do. We don’t know which algorithms will decide which advisors,…

Continue ReadingNavigating Sales in an AI-Driven Marketplace: The Power of Referrals
Read more about the article The Dichotomy of Sales as an Owner

The Dichotomy of Sales as an Owner

  • Post published:October 28, 2025

After finally catching up on sleep, there’s a fresh sense of clarity and readiness this morning. Let’s get straight to what matters most for owners of professional services firms, whether…

Continue ReadingThe Dichotomy of Sales as an Owner
Read more about the article Mastering Ideal Client Acquisition for Owners of Professional Services Firms

Mastering Ideal Client Acquisition for Owners of Professional Services Firms

  • Post published:October 21, 2025

Ideal client acquisition is the only sustainable growth path for serious professional advisors. Let’s be honest…you are already successful and for you to personally invest time in business development it…

Continue ReadingMastering Ideal Client Acquisition for Owners of Professional Services Firms
Read more about the article The Importance of Continuous Prospecting in Professional Services

The Importance of Continuous Prospecting in Professional Services

  • Post published:October 14, 2025

Every advisor learns this lesson eventually, some the hard way. Recently, I relearned it myself. For several months, I’d been holding a spot for a potential client. We went back…

Continue ReadingThe Importance of Continuous Prospecting in Professional Services
Read more about the article Authenticity in Faith and Public Discourse

Authenticity in Faith and Public Discourse

  • Post published:September 30, 2025

How long are you going to fake it? And do you really think it’s working? I don’t think I’m all that different from most people on social media, torn between…

Continue ReadingAuthenticity in Faith and Public Discourse
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Mike@StrategicReferralTeam.com

Strategic Referral Team (SRT) helps professional service firms create ideal client acquisition growth through collaboration, strategy, and systems.

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