Why Should I Refer You? Podcast: George Sandmann
In our latest episode of our “Why Should I Refer You?” podcast, my friend George Sandmann joins me to discuss the intricacies of referral marketing, the importance of being a…
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‘Tis the Season: The Glorious Power of Networking in December
I love December. It is my favorite time of the year to do some really deep networking. When I was in outside sales, many moons ago, I used to hate…
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The Strategic Referral Team Methodology
I have been working on this one for decades. This will be on the SRT website sometime this week, but I couldn’t wait to share it. I was compelled to…
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How Big Companies Can Sell Small And Win Ideal Clients
This is part 1 of a two-part series on sales and the referral process. Next week will be on the opposite side of the ledger, so to speak. When looking…
Pulling Back The Curtains On How I Use My Own Referral System
Believe it or not, I use my own referral system. Yes, what I wrote about in my latest book is actually what I do for my self. Of course, everything…
How deep are the roots of your network?
There seem to be two different ‘camps’ when it comes to #networking and #referrals: The ‘wider is better’ technique people and the ‘go deeper’ camp that I am firmly a…