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Sacred Cows and How They Hamstring Growth and Profit

The unholy power of ‘sacred cows’ on financial services practices.

If I had a dollar…

For every owner of a successful financial services firm that told me they couldn’t change something that had made them successful at the beginning of their career…

I would be fly fishing now instead of writing.

There are many sacred cows in our industry, but three of the biggest are:

  1. Retaining Legacy clients that are no longer profitable
  2. Keeping on your team employees who are not performing at a high enough level and/or cannot function in a higher-end service model
  3. Never expanding/changing your business model (not charging enough for planning fees)

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