This week’s newsletter kicks off a new series on one of the most powerful drivers of business growth and successful exit planning: Centers of Influence (COIs). We’ll also spotlight the “Can I Borrow Your Car?” referral methodology and how it can transform your approach to building strategic relationships.
COIs are not just valuable for their expertise; they are trusted gatekeepers whose active referrals can accelerate growth, multiply your pool of prospects, and ensure a smoother transition when it’s time to exit your business. In the world of exit planning, no single advisor has all the answers or all the trust of a business owner.
In the coming weeks, we’ll break down each COI category, explore what motivates them, and show you how to apply our methodology to supercharge your growth and exit planning strategies. We’ll also bring in outside experts for interviews and share best practices to help you build authentic, mutually beneficial relationships.
If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.
