I was up early this Sunday—4:30 AM, coffee in hand—watching a new video by Pete Roberts of Origin USA. How We Fell for the Facade of Quality
Pete’s on a mission to bring back quality. Real quality. The kind that’s built to last, whether it’s jeans, boots, or jiu-jitsu gear. He made a decision to make things in America again…from American-sourced material.
He talked about how business today seems fine with making things that don’t endure. Disposable. Temporary. It hit me right between the eyes: isn’t that the same choice we face with how we build our businesses?
Are we chasing quick wins—or building something permanent?
In the world of marketing, you’ve got two roads:
- Build on algorithms. Feed the machine. Chase transactions.
- Or build on relationships. Invest in real people. Grow something that stands the test of time.
What if you could actually love growing your business?
If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.
