You are currently viewing The #1 Reason Referrals are the best: Skipping to the Front of the Line In The Sales Process

The #1 Reason Referrals are the best: Skipping to the Front of the Line In The Sales Process

Every professional advisor I know wants the same thing: quality conversations with the right people at the right time.

The problem? Most of us end up meeting prospects late in the buying process after they’ve done their research, narrowed down their options, and are now comparing us to a handful of competitors.

In today’s AI-driven world, that problem is only getting worse. Studies show CEOs and business owners are more than 80% of the way through their decision process before they reach out to someone they don’t already know.

Here’s the good news: you don’t have to wait. You can skip the line entirely.

The only proven way to meet ideal clients before they start their buying journey is through referrals powered by collaboration with other professionals.

If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.

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