Happy Thursday, everyone, and welcome to another newsletter for our valued paid subscribers. Your support is greatly appreciated, and I am here to help you enhance your referral strategies. Let me know how I can assist you in getting more referrals.
Finding productive Centers of Influence is crucial for success. While spontaneity has its place, a strategic approach often yields more predictable results. The key is to focus on your current clients, as they can provide strong answers to essential sales questions: Why should I meet with you? Why should I buy from you? Why should I refer you?
Whether you’re a financial advisor or a business owner, the most likely COIs are those currently serving your best clients. Here’s a strategy to identify them.
To read the full article, subscribe to Can I Borrow Your Car on Substack.
