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Author: John Lusher

This author has written 105 articles
Read more about the article I’m Giving My Clients Permission to Ignore Social Media

I’m Giving My Clients Permission to Ignore Social Media

  • Post published:March 3, 2026

There’s something I’ve been wanting to say out loud for a while, and I suspect many of you have been waiting to hear someone say it plainly. A lot of…

Continue ReadingI’m Giving My Clients Permission to Ignore Social Media
Read more about the article Building Trust for Effective Referrals

Building Trust for Effective Referrals

  • Post published:February 24, 2026

Every real business can be pressure-tested by three questions. One, why should a prospect meet you? Two, why should a prospect choose to buy from you? Three, why should a…

Continue ReadingBuilding Trust for Effective Referrals
Read more about the article The $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.

The $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.

  • Post published:February 17, 2026

“The market is moving from seeing AI as a productivity booster to seeing it as a fee-killer,” said Sarah Miller, a senior fintech analyst. “If a $60-a-month AI tool can…

Continue ReadingThe $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.
Read more about the article Are You a Sales Organization? If Not, You Will Struggle as an Advisor to Business Owners and a CEPA

Are You a Sales Organization? If Not, You Will Struggle as an Advisor to Business Owners and a CEPA

  • Post published:February 10, 2026

Let me start with a question that makes a lot of advisors uncomfortable, usually because they already know the answer. Are you a sales organization? Not “do you sell.” Not…

Continue ReadingAre You a Sales Organization? If Not, You Will Struggle as an Advisor to Business Owners and a CEPA
Read more about the article You Can Wreck a Referral Without Ever Touching the Steering Wheel:  Understanding Multi-Generational Referrals When You Are Given One

You Can Wreck a Referral Without Ever Touching the Steering Wheel: Understanding Multi-Generational Referrals When You Are Given One

  • Post published:February 4, 2026

One of the things that came up recently in my private client coaching work was painfully insightful:  People still don’t understand the depth of what I am trying to communicate…

Continue ReadingYou Can Wreck a Referral Without Ever Touching the Steering Wheel: Understanding Multi-Generational Referrals When You Are Given One
Read more about the article The Transition from Expert to Advisor: How Smart Professionals Enter Exit Planning the Wrong Way

The Transition from Expert to Advisor: How Smart Professionals Enter Exit Planning the Wrong Way

  • Post published:January 27, 2026

One of the most common and least discussed problems in professional services is this: What happens after you decide what you want to do? You’ve got credentials. You’ve got experience.…

Continue ReadingThe Transition from Expert to Advisor: How Smart Professionals Enter Exit Planning the Wrong Way
Read more about the article The #1 Reason You Aren’t Getting Enough Referrals: The Way You Use Time

The #1 Reason You Aren’t Getting Enough Referrals: The Way You Use Time

  • Post published:January 20, 2026

Most owners of professional services firms will say referrals are their best source of business. They’re right. Referral clients convert faster, stay longer, generate more lifetime value, and are generally…

Continue ReadingThe #1 Reason You Aren’t Getting Enough Referrals: The Way You Use Time
Read more about the article You Can’t Conduct an Orchestra Over Email

You Can’t Conduct an Orchestra Over Email

  • Post published:January 13, 2026

If you read last week’s post, “You Don’t Have a Growth Problem. You Have a Role Problem”, this is the part that makes some people uncomfortable. Because once you see…

Continue ReadingYou Can’t Conduct an Orchestra Over Email
Read more about the article The Quiet Revolution Happening in Professional Services Firms

The Quiet Revolution Happening in Professional Services Firms

  • Post published:January 6, 2026

For years, professional services firm owners have been told the same thing: Systemize more. Delegate faster. Get out of the work. And on paper, it makes sense. But here’s what…

Continue ReadingThe Quiet Revolution Happening in Professional Services Firms
Read more about the article The Paradox of Being Human on Social Media

The Paradox of Being Human on Social Media

  • Post published:December 23, 2025

I want to talk about something that feels obvious, and yet almost nobody is doing well. Being human on social media. That sentence alone should feel strange. Social media was…

Continue ReadingThe Paradox of Being Human on Social Media
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