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Author: John Lusher

This author has written 70 articles
Read more about the article How to Identify and Cultivate Ideal Clients in a Referral-Driven Financial Practice

How to Identify and Cultivate Ideal Clients in a Referral-Driven Financial Practice

  • Post published:June 24, 2025

Why are ideal clients so critical to the referral process for successful advisers? Here’s the deal: The one downside of the referral process is that it relies heavily on interpersonal…

Continue ReadingHow to Identify and Cultivate Ideal Clients in a Referral-Driven Financial Practice
Read more about the article Become the Obvious Choice: The Quantum Leap Strategy for Ideal Client Growth

Become the Obvious Choice: The Quantum Leap Strategy for Ideal Client Growth

  • Post published:June 17, 2025

I help financial advisors, CPAs, attorneys, insurance agency owners, and consultants build referral-driven practices with more ideal prospects than they can handle. In this edition, I’ll share insights from my…

Continue ReadingBecome the Obvious Choice: The Quantum Leap Strategy for Ideal Client Growth
Read more about the article Effective Ideal Client Acquisition That You Love—No Matter Where You Are in Your Career

Effective Ideal Client Acquisition That You Love—No Matter Where You Are in Your Career

  • Post published:June 10, 2025

Whether you’re just starting out or you’re a seasoned, successful advisor, the realities of client acquisition remain both deceptively simple and deeply complex. I’ve spent my career helping advisors like…

Continue ReadingEffective Ideal Client Acquisition That You Love—No Matter Where You Are in Your Career
Read more about the article How to Select the Right Investment Banker: A Guide for Financial Advisors Navigating Exit Planning

How to Select the Right Investment Banker: A Guide for Financial Advisors Navigating Exit Planning

  • Post published:June 5, 2025

Fellow Advisors, I’m committed to helping financial advisors like you deliver exceptional value to your clients—especially when it comes to one of the most critical moments in a business owner’s…

Continue ReadingHow to Select the Right Investment Banker: A Guide for Financial Advisors Navigating Exit Planning
Read more about the article Why You Need Fewer Prospects Than You Think (If You’re Using Referrals the Right Way)

Why You Need Fewer Prospects Than You Think (If You’re Using Referrals the Right Way)

  • Post published:June 3, 2025

If you’re a successful professional advisor — whether you’re a financial advisor, CPA, attorney, M&A professional, investment banker, consultant, or coach — you already know this truth: as your career…

Continue ReadingWhy You Need Fewer Prospects Than You Think (If You’re Using Referrals the Right Way)
Read more about the article Why Referrals — and Human Relationships — Matter More Than Ever in the Age of AI

Why Referrals — and Human Relationships — Matter More Than Ever in the Age of AI

  • Post published:May 29, 2025

I recently came across this post about executive coaching being paused and replaced by AI. It’s a conversation I know is happening in boardrooms and client meetings across the financial…

Continue ReadingWhy Referrals — and Human Relationships — Matter More Than Ever in the Age of AI
Read more about the article Why Every Financial Advisor Needs “Safe Drivers” for Their Business Owner Clients

Why Every Financial Advisor Needs “Safe Drivers” for Their Business Owner Clients

  • Post published:May 22, 2025

Hello friends, As many of you know, my mission is to help financial advisors like you fill your sales funnel so full of ideal clients that you need a waiting…

Continue ReadingWhy Every Financial Advisor Needs “Safe Drivers” for Their Business Owner Clients
Read more about the article The Role of Value Advisers in Exit Planning and Client Relationships

The Role of Value Advisers in Exit Planning and Client Relationships

  • Post published:May 20, 2025

In the world of exit planning, clarity around the role of the value adviser is essential. While you’ll hear terms like “coach” or “consultant” tossed around, a true value adviser…

Continue ReadingThe Role of Value Advisers in Exit Planning and Client Relationships
Read more about the article From Buggy Whips to Breakthroughs: Why Financial Advisors Must Shift from Google Thinking to AI Thinking

From Buggy Whips to Breakthroughs: Why Financial Advisors Must Shift from Google Thinking to AI Thinking

  • Post published:May 15, 2025

In 2024, I was honored to be named the Exit Planning Institute Member of the Year. Not because I had the loudest marketing or the flashiest tech, but because I’ve…

Continue ReadingFrom Buggy Whips to Breakthroughs: Why Financial Advisors Must Shift from Google Thinking to AI Thinking
Read more about the article Evolving Definitions of Ideal Clients: A “Can I Borrow Your Car?” Perspective

Evolving Definitions of Ideal Clients: A “Can I Borrow Your Car?” Perspective

  • Post published:May 13, 2025

Advisors, This week, I want to challenge your thinking around the concept of the “ideal client” — a term that’s central to my Can I Borrow Your Car? referral methodology.…

Continue ReadingEvolving Definitions of Ideal Clients: A “Can I Borrow Your Car?” Perspective
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