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  • About Us
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Read more about the article The Reality of Sales Today:  You Were Chosen Before They Called You

The Reality of Sales Today: You Were Chosen Before They Called You

  • Post published:March 31, 2026

My friend Adam Gray posted something on LinkedIn this week that stopped me mid-scroll. He was breaking down the 2025 6sense Buyer Experience Report, and one stat in particular hit…

Continue ReadingThe Reality of Sales Today: You Were Chosen Before They Called You
Read more about the article The Collaboration Tax

The Collaboration Tax

  • Post published:March 10, 2026

I had a conversation last week with two financial advisors at a firm in the Midwest. Both are CEPAs. One has held the designation for nearly five years. The other…

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Read more about the article I’m Giving My Clients Permission to Ignore Social Media

I’m Giving My Clients Permission to Ignore Social Media

  • Post published:March 3, 2026

There’s something I’ve been wanting to say out loud for a while, and I suspect many of you have been waiting to hear someone say it plainly. A lot of…

Continue ReadingI’m Giving My Clients Permission to Ignore Social Media
Read more about the article The $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.

The $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.

  • Post published:February 17, 2026

“The market is moving from seeing AI as a productivity booster to seeing it as a fee-killer,” said Sarah Miller, a senior fintech analyst. “If a $60-a-month AI tool can…

Continue ReadingThe $60 AI Planning Tool Is Not the Threat to Your Business…Your 1% AUM Business Model Is.
Read more about the article You Can Wreck a Referral Without Ever Touching the Steering Wheel:  Understanding Multi-Generational Referrals When You Are Given One

You Can Wreck a Referral Without Ever Touching the Steering Wheel: Understanding Multi-Generational Referrals When You Are Given One

  • Post published:February 4, 2026

One of the things that came up recently in my private client coaching work was painfully insightful:  People still don’t understand the depth of what I am trying to communicate…

Continue ReadingYou Can Wreck a Referral Without Ever Touching the Steering Wheel: Understanding Multi-Generational Referrals When You Are Given One
Read more about the article Why Should I Refer You? Podcast: John Lusher

Why Should I Refer You? Podcast: John Lusher

  • Post published:December 3, 2024

When your marketing guy is a close personal friend and business associate, it makes the relationship more enjoyable, and provides a level of trust that you need when you are…

Continue ReadingWhy Should I Refer You? Podcast: John Lusher
Read more about the article The Enemy Gets a Vote: Real Talk About Adversity and Community

The Enemy Gets a Vote: Real Talk About Adversity and Community

  • Post published:November 21, 2024

I am writing this week's blog Tuesday night ahead of the Thursday publication date. Normally, I am trying to inspire or educate. Not this time. When talking to business owners,…

Continue ReadingThe Enemy Gets a Vote: Real Talk About Adversity and Community

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