We are moving!
We are moving! Short story: I am consolidating my two blogs into one, effective January 2025. The Finish With A Sprint blog will become a part of my Can I…
How to ‘3X’ the Amount of Referral Conversations Through How You Handle the Referral Process
There is no shortcut. If you truly want to significantly increase the number and predictability of referral introductions to ideal client prospects you need to be involved (both direct and…
Referral Marketing on the Mechanism of Metal Cogwheels.
Bad Referrals…Almost an Oxymoron
Oxymoron: An oxymoron is a figure of speech that combines two contradictory or opposite terms. It is a phrase that contains words that seem to negate or contradict each other,…
“I guess I am back”…John Wick and a Career Rebirth
By the title of this blog, you might come to the conclusion that I am a big fan of the John Wick films and you would be 100% correct. In…
How Can Financial Planners Ask For Referrals Without Feeling Like A Salesperson?
Great question, even if I did ask it myself.Take it from one of the greatest rock bands of all time, The Rolling Stones:“You can't always get what you want, But…
How Can I Trust My Marketing? You Aren’t Doing Anything… Enough!
I had a moment of insight and clarity this morning. There was this amazing moment when 20+ years of business coaching, writing a bestseller on referral marketing and what I…
Chicken Little Marketing: Moving to Predictable Referrals
The biggest problem with #referrals is that they sometimes work even if you don’t really have a strategy. Hear me out...just like with the Chicken Little story, because it fell…
Putting #referrals to the test: How to trust referrals as a Financial Advisor
You can trust referrals. Seems simple, but, do you believe it?I have spent all of my career on #referrals. Either chasing them as a brand new sales rep in the…
Why Don’t Financial Advisors Trust Referrals?
Referrals are more important than ever.I think most sales professionals and sales managers would agree with that statement in almost all industries. If that is the case, why don’t they…
“Should I join a Referral Group?” The 100% Definitive Answer: Maybe.
A friend sent me a LinkedIn message this morning asking for advice on selecting a referral group for his wife to join with her new franchise business. As I started…