Technology is undefeated. AI will change how we all do business. But referrals are undefeated too.
Here’s the reality: people have always chased what’s faster, cheaper, and more convenient. AI is about to supercharge that instinct. But the more complex and high-stakes a decision is, like hiring an advisor, consultant, or exit planner, the more people need a human they can trust.
Every advisor I know who wins at the highest level isn’t doing it because they cracked some algorithm or mastered a funnel hack. They win because when the stakes are high, people trust people. And nothing is faster or more powerful than being personally introduced by someone trusted.
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