I’ve been reading Mark Schaefer’s new book, How AI Changes Your Customers: A Marketer’s Guide to Humanity’s Next Chapter.
It’s a powerhouse read because, whether we like it or not, AI is already changing how customers behave. And if you’re a professional advisor, that means it’s changing how they choose you.
Before you tune out thinking this is another “AI is taking over” post, stay with me. This one’s for people who actually sell ideas, advice, and trust.
The wake-up call: you now have two customers.
That’s right. From here on out, you’re selling to two decision-makers in every sales process:
1. The human prospect (your CEO, founder, or business-owner target).
2. Their AI agent, the invisible assistant already helping them research, vet, and recommend.
The question isn’t whether AI will change your business. It already has.
The real question is: Will you train it to recognize your value before someone else does?
If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.
