Before you open another tab, scroll another feed, or rewrite another bio answer this question: who actually owns your business?

Not the name on the articles of incorporation. Not the brand on the door. The single function that determines whether you have a future at all: client acquisition.

Most advisors do not own theirs. They rent it. And they do not realize it until the landlord changes the rules…which the landlord always does, on a schedule you do not control, for reasons you are not consulted about.

The timing matters more than most realize. A structural shift is coming for this profession, one that will threaten careers in a meaningful slice of it. We will get there. First, the foundation.

Rented Ground

LinkedIn changes. Algorithms change. Platforms change. Compliance regimes change. Ad costs change. Reach changes.

If you have built your client acquisition on any of them, you are not standing on a foundation. You are standing on a cliff with active erosion, dragging the house back from the edge every quarter, hoping the next storm does not take the porch.

That is not a strategy. That is a hostage situation with better lighting.

If you’re interested in taking your business a step further, head over to my Substack to read the full article and subscribe to Can I Borrow Your Car.